Understand your numbers. Shift your patterns. Grow with confidence. The Accountant with a difference
I help established entrepreneurs grow more profitable, sustainable businesses by combining financial clarity with deeper work that shifts the patterns affecting how they earn, lead, and grow.
Conscious Financial Leadership for Ambitious Founders
You do not need more hustle. You need clarity, stronger decisions, and a business that actually pays you properly.
You may already be making money in your business, but still not feel fully in control of it.
Perhaps you avoid looking at the numbers because they feel overwhelming. Perhaps you are working hard, but not seeing the level of profit you expected. Or perhaps you know you are capable of more, but something keeps getting in the way when it comes to pricing, visibility, sales, or growth.
For many entrepreneurs, the issue is not just strategy. And it is not just mindset either.
It is the combination of not fully understanding what the business is telling you and the hidden patterns, behaviours, and ways of operating that affect how you respond, decide, and lead.
That is where my work comes in.
- Clear
- Shift
- Growth
Clear
Understand the real truth about your business and what your numbers are actually telling you.
Shift
Identify and change the hidden patterns, behaviours, and ways of operating that may be affecting your pricing, profit, confidence, and decisions.
Growth
Build stronger habits, better financial leadership, and a more sustainable path to business growth.
When you address both the practical side of the business and what is happening underneath it, growth becomes clearer, calmer, and far more sustainable.
How can I Support You?
Get in Touch and tell me what's going on -
Where you feel stuck, what you're aiming for and what's currently feeling heavier than it should.
We will quickly confirm whether this is the right fit for you.
My team and I will happily take care of all your compliance issues from the book keeping, VAT, payroll to the End of Year Accounts, then we look at how best to help you become the leader that you want to be, but we go one or two steps further
Business Clarity Intensive
A focused deep dive to help you understand what is really happening in your business, where profit or momentum may be leaking, and what needs to change next
Strategic Financial & Business Mentoring
Ongoing one-to-one support to help you improve profitability, strengthen decision-making, and grow your business with more clarity and confidence.
Profit with Confidence
My signature programme for established entrepreneurs who want to understand their numbers, increase profit, and shift the patterns that are keeping them stuck in business.
Who is this for?
This work is for you if…
You are running a business but your accountant is not being as proactive as you’d like
You are already running a business and want to grow it more profitably
You want to understand your numbers without feeling overwhelmed
You are tired of working hard without feeling fully rewarded
You know there are patterns, behaviours, or habits affecting your confidence, pricing, profit, or consistency
You want support that combines practical business guidance with deeper personal work
You are ready to lead at a higher level, not just consume more information
This is not for you if…
You are looking for bookkeeping support only
You want surface-level motivation without making real changes
You are brand new to business and still learning the basics
You are not willing to look honestly at both your numbers and the way you are operating in the business
Why My Approach Is Different
Because the real issue is rarely just the spreadsheet
Most business support focuses on strategy and numbers.
Most mindset support stays too vague to create measurable change.
My work brings both together, because lasting business growth depends on both.
I help you understand what is happening in the business and what is happening underneath it, so the changes you make are not just practical, but sustainable too.
Because the real issue is rarely just the spreadsheet. It is also the behaviour behind it, the habits within it, and the ways of operating that quietly shape results over time.
That is what makes this work different.
Hi, I'm Hetty
I help established entrepreneurs understand their numbers, increase profit, and work through the patterns that keep them stuck in business.
My work brings together financial mentoring and deeper growth work because I do not believe business success is only about strategy, effort, or knowing the right steps. It is also about the beliefs, habits, and behaviours affecting how you lead, decide, charge, sell, and grow.
I support business owners who are ready to move beyond avoidance, second-guessing, and inconsistent profitability, and into stronger financial leadership, greater self-trust, and more sustainable growth.
If you are ready for a more honest, grounded, and profitable way to grow your business, you are in the right place.
I've been in the finance business for nearly 30 years so am uniquely positioned to help you and your business.
What our clients say
When I first spoke to Hetty, I didn’t know what I didn’t know.
For years I had stepped back from the financial side of my business and trusted others to manage it. Following system changes, team changes and the sudden departure of my finance support, I found myself sitting in front of the computer with no handover, no clarity and a growing sense that the financial foundations of the business needed urgent attention.
Hetty was the only accountant who truly listened. Instead of offering general advice, she asked for access to my systems so she could understand the reality of the situation. That level of care and thoroughness immediately set her apart.
Over the following months, Hetty worked alongside me step by step. She didn’t just reset the numbers — she coached, challenged and supported me to step into financial leadership. Through her belief coding work, she also helped me shift the mindset and confidence that had kept me at a distance from the financial side of the business.
Six months on, I am financially literate, confident in my numbers and our entire financial operating system has been reset and brought back into order. What could have been a significant risk is now a position of strength.
Hetty is straight-talking, thorough and completely committed to doing things properly. She brings clarity, accountability and a powerful combination of technical expertise and mindset support.
I cannot recommend her highly enough.
Brucerae Ltd
You can’t maximise your business without a great Financial Leader in your corner and Hetty and her team are great. Her “Profit First” training and support is unrivalled. This felt like a missing link for my business and profitability. If you are looking for someone to help you become the CEO of you business, who goes the extra mile and is on the cutting edge of managing your finances, look no further than Hetty.
Jamie S
Hetty is a fractional FD and financial mentor. From solid guidance, we have been able to create reliable financial systems in our company.
With patience, caring response to challenges and a desire to share her wisdom, Hetty has ensured we are confident in how to manage our company finances and become the leaders in our business.
Carla E
Hetty has transformed my relationship with money. I use her services for both my businesses and I could not recommend her and her team more. Every communication is thorough, quick and I feel so supported. Allowing me to focus on growing the businesses.
Jen W
