Financial mentoring for established women in business
Combining 30 years of accounting expertise with the
deeper work that changes how you feel about your numbers,
not just what they say
Three decades in the numbers.
I know what I'm looking at —
and what's hiding underneath.
Who I work with
She’s been in business for years and she’s good at it. From the outside, it’s working.
But she’s still paying herself last, still pricing as though she has to prove she’s worth it, and still avoiding Xero because the numbers feel like a language she should already speak.
She wants to grow. She also wants to stop checking the bank balance from the airport.
She knows something needs to change.
That’s who I work with.
Half the help you need comes from a coach.
Half from an accountant.
I do both.
How We Work Together
Three ways, depending on where you are.
Step 1 — Free Money Mirror
Seven Questions
10 minutes
One honest look at where you actually are
Step 2 - Take Back Control (Group Programme)
6 weeks
The numbers and the patterns underneath
Worked through together.
Step 3 - Hindsight, Insight or Foresight
Hindsight
Bookkeeping, VAT, payroll and year-end accounts - done thoroughly, on time, every time, with quarterly check-ins. The foundation.
What every business should already have but many don't
Insight
Everything in Hindsight, plus quarterly detailed reviews that go beyond the spreadsheet. We look at what your finances are telling you, what your reactions to them are telling you, and the patterns quietly shaping your decisions. You stop avoiding the numbers and start working with them.
Foresight
Everything in Insight, plus monthly meetings, detailed forecasting, budgeting and strategic planning.
We work on the patterns and habits affecting how you lead, invest and grow - so the business you're building actually supports the life it's supposed to be supporting.
A real client transformation
Before
She’d stepped back from her finances for years and trusted others to manage them. Then her finance support disappeared suddenly. She was sitting in front of her own systems with no handover, no clarity and a sinking sense that the foundations needed urgent attention.
‘I didn’t know what I didn’t know’
What we did
We worked together over 6 months. First we cleared – reset the books, the structures, the rhythms – until she could finally see her business properly. Then we shifted: Cognitive rewiring work to address the patterns that had kept her at arm’s length from her numbers. Then we grew: with both in place, she stepped into financial leadership of her own business.
The result
‘6 months on, I am financially literate, confident in my numbers, and our entire financial operating system has been reset and brought back into order. What could have been a significant risk is now a position of strength’
- Brucerae Ltd
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Clear
Understand the real truth about your business and what your numbers are actually telling you.
Shift
Identify and change the hidden patterns, behaviours, and ways of operating that may be affecting your pricing, profit, confidence, and decisions.
Growth
Build stronger habits, better financial leadership, and a more sustainable path to business growth.
Case Studies
The coach who finally charged what she was worth
Years of training, dozens of testimonials, and still couldn’t bring herself to charge properly. We worked through the numbers, then the patterns underneath them. Within two months she’d doubled her prices — and nobody flinched.
The coach who watched silently before reaching out
She’d been reading my posts for a long time. She never commented – too scared of her numbers, too scared of looking stupid. When she finally got in touch, we got her off spreadsheets, onto Xero, and through the deeper work on why the numbers had felt so frightening in the first place.
The consultant who stopped being afraid of her own success
She wasn’t afraid of failing — she was afraid of succeeding. We cleared up her figures, then did the deeper work on the patterns underneath. She doubled her prices, stopped working weekends, and started paying for family holidays without checking the bank balance.
Is this for you?
This is for you if…
Make good money but don’t feel in control of it
Avoid your numbers because they feel overwhelming
Work harder than the profit reflects
Pay yourself last – and less than you’d pay anyone else
Know something is keeping you stuck but can’t name it
Want to grow the business AND have the life it’s meant to support
It’s not for you if you…..
Only want bookkeeping
Want motivation without doing the work
Are brand new to business
Why My Approach Is Different
Most business support focuses on strategy and numbers.
Most mindset support stays too vague to create real change.
I do both – because the real issue is rarely just the spreadsheet. It’s the behaviour behind it, the patterns within it, and the ways of operating that quietly shape results over time.
30 years as a qualified accountant means I know what the numbers are doing.
Certified in cognitive rewiring techniques means I can help you change the patterns underneath them.
Together – that’s what makes lasting change actually possible
The next step is small
Take the Money Mirror. Seven questions, ten minutes, no commitment.
It’ll show you where you actually are – and we can go from there
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