Conscious Financial Leadership for Ambitious Founders
You’ve built something real – but growth feels heavier than it should because the numbers are being managed, not led from. I partner with £500k – £5M leaders to turn finance into a leadership tool:
You’re not at the stage where you need a full time Finance Director but you do need someone to step in and look at things from a different perspective.
A full time FD will cost you £75,000 + however a Fractional FD will be an investment at a fraction of the cost.
- Stronger margins
- Clearer decisions
- Calmer growth
Clarity through Understanding
Demystifying finances and overcoming any fears of numbers
Holistic Growth
Combining practical accounting expertise with mindset work
Values-Led Service
We believe that business success should align with personal values and goals
How It Works
Get in touch
Get in touch and tell me what's going on - where you feel stuck, what you're aiming for and what's currently feeling heavier than it should. We will quickly confirm whether this is the right fit (and if not I'll tell you straight)
Financial Leadership Session
We get clear on the outcome you want, the decisions that need to become easier and what has to change over the next 90 days.
You leave with with a clear direction, simple focus for the first month and a proper rhythm for how we'll work together
Reset - Rhythm - Results
From there, we build a steady rhythm of review and action using the FD Dashboard to translate numbers into leadership decisions - pricing, hiring, investment and growth.
Stronger margins, calmer cashflow and confident decision-making
Financial Leadership Reset
Get Clear
Understand exactly where you stand.
We look at what's coming in, what you're keeping, and where profit is slipping.
You'll come away with:
Confidence in what's working and what needs changing
A clear profitability focus
Calm decision- making because the fog has gone
Get Stable
For the growth-leader who's cash feels reactive and decisions aren't aligned with their values/goals
We put together a simple, repeatable structure so the profit is protected, cash becomes predictable, and you stop carrying the constant low-level money stress
Get Decisive
Operational finance exists. Reports happen, but decisions aren't being led from the numbers with intent.
I help your finance team use finance for sharper profit discipline, clearer growth thresholds and decision-making that is calm, quick and grounded
🌱 Foundation Focus
Perfect for: Heart-centred founders generating £100k-£250k who want their financial foundations handled with expertise and care
- Real time book keeping, VAT & Payroll
- Annual Compliance
- Proactive care every step of the way
🌿 Conscious Growth
Perfect for growing conscious businesses who need a little bit more hand-holding, with practical insights monthly
- Transform your numbers into clear insights
- Monthly analysis of your business performance including tax analysis
- Practical insights delivered monthly
🌳 Growth Accelerator
Accelerate elevates your business to the highest level with strategic financial direction and expert guidance for sustainable scaling
- Your own Virtual Finance Officer
- Strategic financial direction
- Expert guidance for sustainable scaling
Meet Hetty 👋
With 26 years of accounting fractional Finance Director expertise and multiple awards, I combine Profit First methodology with Belief Coding® practices to help you create sustainable wealth through your business. I look at your business from the eyes of a business owner not an accountant. Think of me as the person in the gap between your accountant and the CEO. I will help you become the leader in your business. I will help you make the vision of your business a reality. I understand how closely your business goals are linked with you personal lifestyle goals.
What our clients say
You can’t maximise your business without a great Financial Leader in your corner and Hetty and her team are great. Her “Profit First” training and support is unrivalled. This felt like a missing link for my business and profitability. If you are looking for someone to help you become the CEO of you business, who goes the extra mile and is on the cutting edge of managing your finances, look no further than Hetty.
Jamie S
Hetty is a fractional FD and financial mentor. From solid guidance, we have been able to create reliable financial systems in our company.
With patience, caring response to challenges and a desire to share her wisdom, Hetty has ensured we are confident in how to manage our company finances and become the leaders in our business.
Carla E
Hetty has transformed my relationship with money. I use her services for both my businesses and I could not recommend her and her team more. Every communication is thorough, quick and I feel so supported. Allowing me to focus on growing the businesses.
Jen W
